If there’s been a seismic shift in wedding photography into the 21st century, it’s focused around authenticity. In my years writing about weddings I’ve seen photography trends shift from vintage through fine art and into a new emergence of fashion photography. There’s been one constant, and it’s evolved in the most beautiful of ways: documentary wedding photography.
As English Wedding has grown and thousands of weddings have appeared on our screens, I’ve learned to understand the subtleties of great wedding photojournalism. As someone who spends most days looking at wedding photos, I know it’s the stop-you-in-your-tracks reality of authentic images which call to me above any others.
I’ve always liked to think of English Wedding as being at the heart of a little cobweb of links, helping wedding businesses. We all know that SEO is really important for showing up on Google search. Link building within your own website and blog is easy. Finding time to blog your wedding business is essential. Getting quality links from other websites is trickier.
I have my own wedding calligraphy business. I know it’s really hard to be brave and reach out to blogs and wedding magazines with guest post suggestions. For that reason, it’s really important to me that English Wedding offers guest blogging to all of our members.
Time, consistency and authenticity – and not being afraid to say it how it is!
When was the last time any online article came up with the goods right at the start?!
I thought I’d make it easy for you – the secret to wedding business blogging is time, consistency and authenticity.
If you can stick around another couple of minutes I’ll explain why!
Making time to blog your wedding business
“I don’t have time to blog” is a major black to most wedding businesses. We are BUSY – like, crazy busy. And at certain times of the year we barely have time to blink.
Using niche keywords and phrases are the secret to blogging your wedding business well. Blogging is all about getting to the top of Google, and in every area of the wedding industry the competition is strong! If you want to appear on the first page of Google for people looking for a ‘UK wedding photographer’ you’ll need to invest heavily in SEO and they might not even book you because hey, you’re in Cornwall and they’re in Durham.
What is a keyword?
It’s really important to stay visible on Google by blogging about your wedding business – either on your own website or by submitting blogs to places like English Wedding.
But at peak times blogging can be super hard: finding the time for admin when you’ve ten weddings to edit is impossible. Then by the end of the year, you’re wiped out and you’ve lost your blogging mojo. We get it. So I’m here to share my own top tips for finding the motivation to blog and get your wedding business noticed – even when you’re lost for ideas!
